A customer journey reflects the journey of a persona in a certain period of time. All touchpoints of a consumer with a brand, a product or a service are recorded and documented. Typically, a Customer Journey is broken down into meaningful sections in which one identifies needs, problems, barriers, thoughts, and the emotional stress level of a persona. Complementary to this, initial low-fidelity prototypes are developed per section to make the product more understandable to the product development team and remove potential barriers between the persona and the brand. Assumptions made should be iteratively challenged, corrected, and refined as development progresses.
Customer personas have several benefits for companies developing digital products, including better understanding the target audience, improving product design, prioritizing product features, improving communication with stakeholders, and improving marketing efforts. By understanding the needs and problems of users, companies can develop a product that is better suited to the target group and meets their needs.
Creating a customer persona has several benefits for companies developing digital products, some of which are mentioned here:
Overall, creating a customer persona is an effective way to better understand the target audience and develop a product that meets their needs. It helps companies make more informed decisions throughout the product development process and ensures that the product is designed to deliver value to users.
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