Project Description
For a renowned international automotive group, we carried out a complete relaunch of the corporate website. The project included the technical implementation based on the content management system Adobe Experience Manager (AEM). Over a period of six months, our six-member development team worked as part of a larger ten-member project team on the realization. The challenge was to create a multilingual, international platform that optimally represents both the corporate identity and the complex information needs of various stakeholders. The new website presents comprehensive content on corporate strategies, innovations, sustainability initiatives and investor relations. Special attention was paid to the presentation of pioneering technologies such as electric mobility, artificial intelligence and new mobility solutions. A modern, responsive design ensures an optimal user experience on all devices.
Scope of Services
- Multilingual content (German/English)
- Comprehensive navigation through complex corporate structures
- Multimedia presentation of technologies and innovations
- Integrated newsroom functionality
- Optimized investor relations section
- Modular component system for flexible content design
Challenge
The central challenge was to organize a large amount of complex content in a clear, user-friendly structure while meeting the high requirements for performance and scalability. The integration with various corporate systems as well as the strict security requirements of a publicly traded corporation posed additional complexity factors.
Solution
We implemented a modular, component-based architecture in Adobe Experience Manager that offers maximum flexibility in content creation while ensuring a consistent brand identity. A powerful caching concept and optimized frontend technologies ensure short loading times despite extensive multimedia content. Development was carried out in close coordination with the customer's internal IT and marketing teams to ensure seamless integration into the existing system landscape.
Results
The successful relaunch led to significantly improved performance metrics, a significantly higher user dwell time and an increased conversion rate for important call-to-actions. The modular component library enables content teams to create new content quickly and consistently, which led to a reduction in time-to-market for new campaigns and initiatives. The website now serves as the central digital business card of the group and reflects its innovative strength and technological leadership position.
The Elasticbrains team impressed us with technical expertise and project competence. The smooth collaboration with our internal teams and the on-time implementation contributed significantly to the success of the project.
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